France’s LVMH Holds Strong in Europe Despite H1 Sales Drop to $46.96 Billion

France’s LVMH, the global leader in luxury goods, reported a 4% decrease in revenue for the first half of 2025, totaling €39.8 billion (approximately $46.96 billion). Despite this decline, the company maintains its dominant position in the European luxury market.

The net profit dropped by 22%, reaching €5.7 billion ($6.67 billion), due in part to global economic challenges such as inflation and changes in consumer spending. Nevertheless, LVMH’s diverse portfolio helped mitigate the overall impact.

Resilient Sectors and Key Brands

The fashion and leather goods segment, anchored by prestigious brands like Louis Vuitton, Dior, and Fendi, remained strong by continuing to attract affluent customers. Growth was also observed in other segments, including perfumes, cosmetics, and watches.

Leadership and Strategy

Bernard Arnault, Chairman and CEO, highlighted that the results reflect LVMH’s focused strategy and robust brand equity. The company is actively investing in:

• Innovation
• Sustainability
• Digital transformation
• Expansion of the global retail network

These efforts aim to sustain future growth and better serve customers worldwide.

Strong European Presence

LVMH benefits from its local manufacturing and supply chain networks in Europe, which enhance operational efficiency and product availability. This foundation positions the group well for recovery as market conditions improve.

Outlook

Industry analysts commend LVMH’s market leadership and adaptability. The company plans to:

1. Enhance customer experience through personalized services
2. Launch exclusive products
3. Commit to sustainability goals aligning with evolving consumer expectations

Stay tuned for more updates from Questiqa Europe News.

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