Hermès Achieves Global Sales Growth in 2025 Despite Slowing Demand in France and China

Hermès announced a robust global sales growth for the first half of 2025, reporting total revenue of US $8.72 billion, which is a 7% increase compared to the same period in 2024. CEO Axel Dumas credited this growth to the company’s resilient business model and effective strategies.

Regional Performance

The luxury brand experienced broad-based growth across multiple regions, with a particularly strong performance in the second quarter of 2025. Balanced global sales indicated steady demand outside of Hermès’ core markets.

However, growth momentum slowed in two key markets:

• France: Sales expansion decelerated due to ongoing economic challenges and cautious consumer spending.
• China: Demand moderated as a result of changing consumer behaviors and regulatory influences, despite China being a significant revenue market.

Strategic Outlook

Despite these regional slowdowns, Hermès’ global strategy successfully offset localized weaknesses, continuing to attract a diverse luxury consumer base by leveraging its reputation for high-quality craftsmanship and exclusive products.

The company’s ability to maintain solid sales amidst a complex environment demonstrates its adaptability and brand strength. Investments continue in innovation and product line expansion to cater to diverse customer preferences worldwide.

Future Plans

Looking forward, Hermès management remains optimistic about sustained global demand. Plans are in place to:

1. Enhance customer experiences through digital platforms.
2. Open new stores to capture emerging markets.
3. Target younger affluent buyers.

This sales report reinforces Hermès’ position as a leader in the luxury goods sector, navigating market shifts with strategic agility while preserving its exclusive image.

Stay tuned for more updates from Questiqa Europe News.

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