Hermès Sales Soar Globally in H1 2025, But Growth Slows in France and China

Hermès reported a 7% increase in global sales for the first half of 2025, reaching US $8.72 billion compared to the same period last year. CEO Axel Dumas attributed this growth to the company’s strong business model and brand appeal.

Global Sales Performance

The growth was broad-based, with a particularly strong second quarter boosting overall sales. Hermès demonstrated balanced sales across multiple global markets, showing resilience amid varied economic conditions.

Challenges in Key Markets

Despite the robust results, a slowdown was observed in two important regions:

• France
• China

These markets, which traditionally contribute significantly to revenue, showed reduced growth compared to previous periods. Economic uncertainties and shifts in consumer spending behavior are believed to be contributing factors.

Strategic Focus

Hermès continues to emphasize innovation and craftsmanship, which remain key to its success. The company’s strategy includes:

1. Expanding its product range
2. Enhancing customer experience both in-store and online

These efforts are aimed at attracting new customers while retaining loyal ones.

Outlook

CEO Axel Dumas stressed the importance of maintaining a balanced global presence, stating that Hermès’ performance reflects its commitment to quality and innovation. The company plans to closely monitor market dynamics and adapt its approach to evolving consumer demands. It remains confident in sustaining growth through strategic investments and continuous product excellence.

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