Oman Reports 7% Growth in International Tourist Arrivals in 2025, Led by Europe and Asia

Summary – Oman sees a 7% increase in international tourism in 2025, driven by visitors from Europe and Asia, indicating strong prospects for its tourism industry.,

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Oman has experienced a 7% increase in international tourist arrivals in 2025, driven primarily by visitors from Europe and Asia. This growth reflects promising developments for the country’s tourism industry, which plays a crucial role in Oman’s economic diversification efforts.

What Happened?

The National Centre for Statistics and Information (NCSI) reported that international arrivals to Oman rose by 7% compared to the previous year. This growth is largely attributed to sustained tourism demand from European and Asian markets, observed consistently over the first three quarters of 2025, indicating steady progress throughout the year.

Who Is Involved?

The Ministry of Tourism of Oman has been actively promoting the Sultanate as a destination for leisure and cultural experiences. Under the government’s Vision 2040 economic plan, tourism is identified as a pivotal sector for economic growth and reducing dependence on oil revenues.

Key stakeholders include:

• The Omani government
• Tourism operators
• Airlines
• International travel agencies

European and Asian tourists represent the largest segments of inbound visitors. Major contributing countries are:

• Europe: Germany, the United Kingdom, and France
• Asia: China, India, and South Korea

The Ministry of Tourism has enhanced infrastructure such as new hotels, transport networks, and cultural sites to boost Oman’s allure to international tourists.

European Reactions

European travel agencies and operators have acknowledged Oman’s rising popularity among European travelers, citing its rich heritage and scenic landscapes. The European Union (EU) views Oman’s tourism growth positively, recognizing its contribution to regional stability and economic diversification in the Middle East.

Although Oman is not an EU member, increasing tourism and trade ties with European markets remain important for strengthening bilateral relations.

What Comes Next?

Oman plans to continue accelerating tourism growth by diversifying its offerings to include:

• Eco-tourism
• Adventure tourism
• Cultural heritage experiences

Upcoming government initiatives include:

1. Visa facilitation
2. Promotional campaigns targeting Europe and Asia
3. Investment in sustainable tourism infrastructure

These efforts aim to fulfill Vision 2040 goals and support job creation within the tourism sector.

Economic analysts expect the 7% increase in tourist arrivals to positively influence Oman’s GDP and foreign exchange earnings. While challenges such as regional geopolitical tensions and global economic fluctuations persist, the government’s focused strategy on tourism is designed to mitigate these risks.

Stay tuned to Questiqa Europe for more regional updates and reports.

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