Amazon Announces Fee Reductions for Sellers Across Europe in 2026

Summary – Amazon plans to reduce its seller fees by 2-5% across Europe starting in 2026, impacting online retail economics on the continent.,

Article –

Amazon has announced a significant change for its sellers across Europe, with fee reductions planned for 2026. The company will lower seller fees by 2-5%, a move expected to influence the online retail market across the continent.

Details of the Fee Reduction

The fee cuts will apply to a wide range of product categories, benefiting both small and large sellers on the platform. This adjustment aims to make selling on Amazon more cost-effective and competitive.

Impact on the Online Retail Market

This reduction is anticipated to drive changes in pricing strategies and potentially increase the variety and competitiveness of products offered to consumers in Europe.

What Sellers Should Know

• The fee reduction will take effect from January 2026.
• Sellers can expect to see lower fees in their business operations, enhancing profit margins.
• This move could encourage more sellers to enter or expand their presence in the European market on Amazon.

About The Author