Amazon Announces Reduction in Seller Fees Across Europe Starting 2026

Summary – Amazon to lower seller fees by 2-5% across Europe in 2026, impacting e-commerce transactions continent-wide.,

Article –

Amazon has announced a significant reduction in seller fees across Europe beginning in 2026. This move is expected to impact e-commerce transactions continent-wide, offering potential cost savings for sellers.

The fee reduction will range between 2-5%, depending on the type of product and marketplace. This decision aims to enhance seller profitability and stimulate increased activity on Amazon’s European platforms.

Key Details of the Fee Reduction

• Applicable across all major European Amazon marketplaces
• Reduction effective from January 1, 2026
• Fee decrease varies by product categories
• Expected to benefit both small and large sellers

Implications for Sellers and Consumers

This fee reduction is likely to encourage more sellers to list products on Amazon Europe, potentially leading to:

1. Greater product variety and availability
2. Competitive pricing benefiting consumers
3. Enhanced market dynamics across the continent

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