Amazon Announces Reduction of Seller Fees Across Europe Starting 2026

Summary – Amazon will reduce its seller fees in Europe by 2-5% from 2026, lowering costs for merchants across the continent.,

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Amazon has announced a significant reduction in its seller fees across Europe, effective from 2026. This move aims to lower operational costs for merchants selling on the platform throughout the continent.

Details of the Fee Reduction

The reduction will range between 2% to 5%, depending on the category and country. This adjustment is expected to make selling on Amazon more affordable and attractive for businesses of all sizes in Europe.

Impact on Merchants

Merchants can anticipate:

• Lower overall selling expenses
• Improved profit margins
• Greater opportunities to reinvest in growth and marketing

Amazon’s Commitment to European Sellers

This fee reduction demonstrates Amazon’s ongoing commitment to supporting its sellers by creating a more competitive and sustainable marketplace environment across Europe.

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