Amazon Slashes Seller Fees by Up to 5% Across Europe in 2026

Amazon has announced a significant reduction in seller fees across Europe, effective from 2026. The e-commerce giant plans to cut fees by 2 to 5 percent, which translates to an average decrease of £0.15/€0.17 per item sold across the continent.

Key Highlights of the Fee Reduction

• The fee cuts will apply to a wide range of product categories, benefiting both small and large sellers.
• The changes are part of Amazon’s strategy to enhance marketplace competitiveness amid rising online retail competition.
• Fee adjustments will be implemented gradually throughout 2026, with sellers receiving direct notifications.
• Amazon is also simplifying the fee schedule to provide clearer cost structures for sellers.

Benefits for Sellers and Consumers

This fee reduction aims to:

1. Support sellers by reducing their costs and improving profitability.
2. Attract more sellers and encourage a greater number of product listings.
3. Potentially enable better prices and more choices for consumers due to lower seller expenses.

Amazon’s Commitment

In addition to lowering fees, Amazon is focused on:

• Investing in seller support and technological improvements.
• Enhancing logistics, customer service, and digital tools to help sellers grow their businesses.
• Maintaining leadership in Europe’s e-commerce market through a robust seller ecosystem.

Sellers have responded positively to these changes, anticipating improved profitability and more opportunities to join the platform. Consumers and stakeholders are encouraged to stay tuned for further updates from Questiqa Europe News.

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