Amazon Slashes Seller Fees by up to 5% Across Europe Starting 2026

Amazon has announced a notable reduction in seller fees across Europe, effective from 2026. This change will see fees lowered by an average of £0.15 (€0.17) per unit sold, representing a 2-5% decrease in charges for sellers on its platform.

Key Details of the Fee Reduction

• The fee cut applies to all sellers in major European markets such as the United Kingdom, Germany, France, Italy, and Spain.
• Reductions include decreases in referral fees and per-unit charges across multiple product categories.
• The initiative primarily benefits small and medium-sized enterprises (SMEs), helping them enhance profitability and competitiveness.

Purpose and Impact

This move is intended to support European sellers by lowering costs and helping businesses thrive on Amazon’s marketplace. By reducing fees, Amazon aims to:

1. Strengthen its relationship with sellers across Europe.
2. Encourage the availability of more local products and businesses on the platform.
3. Enable sellers to improve margins and potentially lower prices for consumers.

Industry and Seller Reaction

Industry experts perceive the fee cut as a strategic measure by Amazon to cultivate seller loyalty and respond to growing competition from other e-commerce platforms in Europe.

Sellers have expressed positive feedback, emphasizing that even small fee reductions can yield significant profitability improvements — especially for high-volume operations.

Broader Economic Context

Amazon’s decision aligns with ongoing economic trends as European countries promote digital marketplaces and the digital economy to drive employment and innovation.

Implementation Timeline

The new fee structure will come into effect beginning January 1, 2026. Amazon advises sellers to review these changes in advance to optimize pricing strategies and operational cost management effectively.

Keep following Questiqa Europe News for further updates and insights.

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