Amazon Slashes Seller Fees in Europe by Up to 5% Starting 2026

Amazon has announced a significant reduction in its seller fees across Europe, cutting fees by 2 to 5 percent starting in 2026. This change is designed to support small and medium-sized businesses that use its platform to sell products.

Details on Seller Fee Reductions

The fee cut averages £0.15 (€0.17) per unit sold, which is expected to lower costs for sellers. This reduction aims to help sellers offer more competitive prices and increase their profitability on Amazon’s marketplace.

Impact on European Markets

The updated fee structure will apply across all major European countries where Amazon operates, including:

• United Kingdom
• Germany
• France
• Italy
• Spain

Sellers in these countries will see adjustments to both their selling and referral fees.

Amazon’s Broader Strategy

This fee revision is part of Amazon’s larger plan to enhance its e-commerce ecosystem by:

1. Lowering costs for sellers to encourage more product listings
2. Increasing consumer choice
3. Investing in logistics improvements, such as faster shipping
4. Upgrading seller tools for inventory and order management

Industry and Seller Response

Industry experts predict this move will increase competition among sellers and potentially boost consumer spending throughout Europe. The announcement has been well received by the retail community, which faces financial pressures from rising costs and shifting market demands.

Next Steps for Sellers

The new fee structure will take effect in early 2026, providing sellers ample time to prepare and adjust their strategies. Amazon encourages sellers to visit their official website for detailed information on the specific impacts of the new fees across various product categories.

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