Amazon Announces 2-5% Seller Fee Reduction Across Europe in 2026

Amazon has revealed a significant fee reduction for sellers across Europe, effective from 2026. The company announced a 2 to 5 percent decrease in seller fees, translating to an average saving of approximately £0.15 or €0.17 per unit sold throughout the continent.

Key Details of the Fee Reduction

• The reduction applies to multiple product categories.
• It targets both small and large merchants to increase profitability.
• Affected countries include the United Kingdom, Germany, France, Italy, and Spain.
• Exact fee cuts will vary depending on category and country.

Implications for Sellers and the Market

Industry analysts believe this fee cut could:

1. Encourage more businesses to expand their Amazon presence in Europe.
2. Lead to a broader variety of products for consumers.
3. Promote competitive pricing throughout the marketplace.

Seller Reactions and Company Focus

Sellers have expressed optimism, noting that the savings will help improve profit margins and allow increased investment in:

• Customer service enhancements
• Inventory growth

Amazon emphasized that shipping fees and other costs remain unchanged, ensuring the fee adjustment remains solely on a per-item seller fee basis. This clarity helps sellers with better financial planning.

Overall, this fee restructuring is part of Amazon’s strategic effort to respond to ongoing market changes and strengthen its relationship with sellers in the European market.

For further updates, stay tuned to Questiqa Europe News.

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