Amazon Announces Fee Reductions for European Sellers in 2026

Summary – Amazon will cut seller fees across Europe by 2-5% starting in 2026, easing operational costs for e-commerce vendors.,

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Amazon has announced a significant reduction in seller fees across its European marketplaces, effective from 2026. This move is expected to ease the operational costs for e-commerce vendors who sell through Amazon’s platform in Europe.

The fee reductions will range from 2% to 5%, depending on the category and marketplace, offering substantial savings for sellers. This initiative aims to support sellers by improving their profitability and encouraging more businesses to expand their presence on Amazon’s European sites.

Key Details of the Fee Reductions

• Fee reduction percentage: Between 2% and 5%
• Effective date: Starting January 1, 2026
• Applicable marketplaces: All European Amazon marketplaces
• Categories impacted: Varied by product category, with specific changes announced closer to the implementation date

Impact on European Sellers

The fee reduction is expected to provide the following benefits:

1. Lower operational costs: Reduced fees will directly improve the margins of sellers.
2. Increased competitiveness: Sellers can adjust their pricing strategies more flexibly.
3. Encouragement to expand: The incentives may motivate sellers to increase their inventory and product diversity on Amazon.

Amazon’s decision to lower fees aligns with its broader strategy to support and grow its global seller community, particularly in key regions such as Europe. Vendors are encouraged to review their business plans in light of this update and anticipate enhanced profitability starting in 2026.

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