Amazon Announces Fee Reductions for European Sellers Starting 2026

Summary – Amazon will lower seller fees across Europe by 2-5% in 2026, easing costs for online merchants.,

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Amazon has announced a significant fee reduction for sellers across its European marketplaces, set to take effect in 2026. This move is expected to ease the financial burden on online merchants who use Amazon’s platform for their sales.

Starting next year, seller fees will be reduced by 2-5%, providing a more cost-effective environment for businesses operating within Europe. This change aims to support sellers by increasing their profit margins and encouraging more robust trade within the online marketplace.

Key Points of the Fee Reduction

• Fee Decrease: Seller fees will be lowered by 2-5% depending on the category and marketplace.
• Implementation Date: The new fee structure goes into effect in 2026.
• Geographical Scope: All European Amazon marketplaces will be affected.
• Impact on Sellers: Reduced costs are expected to improve seller profitability and competitiveness.

By lowering fees, Amazon hopes to foster a more competitive and vibrant seller community throughout Europe, enhancing the overall shopping experience for customers as well.

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