Amazon Announces Fee Reductions for European Sellers Starting 2026

Summary – Amazon will cut its seller fees in Europe by 2-5% from 2026, impacting online marketplaces across the continent.,

Article –

Amazon has announced a significant reduction in seller fees for its European marketplace users, effective from 2026. The fee cuts will range from 2% to 5%, aiming to support sellers across the continent and encourage greater participation in its online platform.

This reduction is expected to impact numerous online marketplaces in Europe, potentially reshaping the competitive landscape by making it more affordable for businesses to sell on Amazon. Sellers may experience increased margins or the ability to offer more competitive pricing to customers.

Key Points

• Fee reduction range: 2% to 5% across European markets
• Effective Date: Starting from the year 2026
• Geographical scope: All European Amazon marketplaces
• Potential impact: More competitive pricing and increased seller participation

This move by Amazon may prompt other online marketplaces to reconsider their fee structures to retain sellers, ultimately benefiting consumers through better prices and wider selection.

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