Amazon Announces Fee Reductions for Sellers Across Europe Starting 2026

Summary – Amazon reveals a reduction in seller fees across Europe, aiming to ease costs for merchants from 2026.,

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Amazon has announced a significant reduction in fees for sellers operating across Europe, effective from 2026. This move is designed to ease the financial burden on merchants and encourage more robust business activities on the platform.

Details of the Fee Reductions

The fee reductions will apply to a broad range of seller categories and are expected to benefit both new and existing sellers. Amazon aims to streamline costs and create a more competitive environment for online retailers across European markets.

Implications for Sellers

The changes are anticipated to:

• Lower overall selling expenses
• Increase profitability for merchants
• Encourage expansion within Amazon’s European marketplace
• Support small and medium-sized enterprises by reducing the entry barrier

Timeline and Implementation

These fee reductions will be implemented starting from the beginning of 2026, giving sellers ample time to prepare and strategize accordingly. Amazon’s initiative reflects its commitment to support its seller community and maintain its leading position in the e-commerce sector.

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