Amazon Announces Reduction in Seller Fees Across Europe Starting 2026

Summary – Amazon reduces seller fees across Europe by 2-5% from 2026, aiming to ease costs for marketplace sellers.,

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Amazon has announced a significant reduction in seller fees across Europe, effective from 2026. This new policy aims to ease the cost burden on marketplace sellers operating within the region.

Details of the Fee Reduction

The reduction in fees will range between 2% to 5%, depending on the category and country. This move is part of Amazon’s broader strategy to support sellers by making the platform more affordable and competitive.

Impact on Sellers

The fee reduction is expected to provide the following benefits for sellers:

• Lower Operating Costs: Sellers can retain a higher portion of their sales revenue.
• Increased Profit Margins: More competitive pricing and potential for growth.
• Encouragement for New Sellers: Easing the entry barriers for entrepreneurs and small businesses.

Amazon’s Strategic Goals

This initiative reflects Amazon’s commitment to maintaining a thriving marketplace ecosystem and supporting its seller community across Europe amid growing competition.

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