Amazon Announces Reduction in Seller Fees Across Europe Starting 2026

Summary – Amazon to reduce seller fees in Europe by 2-5% from 2026, benefiting merchants with lower costs per unit sold.,

Article –

Amazon has announced a significant reduction in seller fees across Europe starting in 2026. This move is set to benefit merchants by lowering the costs per unit sold by a margin of 2-5%.

Key Details of the Fee Reduction

• The fee reduction will apply to sellers operating in various European countries.
• The decrease in fees ranges between 2% and 5%.
• These changes will take effect beginning in the year 2026.

Benefits for Sellers

1. Cost Savings: Sellers can expect lower expenses for each item sold on the platform.
2. Improved Profit Margins: Reduced fees will help increase overall profitability.
3. Competitive Advantage: Sellers may leverage these savings to offer better prices or reinvest in growth.

This adjustment reflects Amazon’s ongoing efforts to support its seller community and enhance the marketplace experience across Europe.

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