Amazon Announces Seller Fee Reduction Across Europe for 2026

Summary – Amazon plans to lower its seller fees by 2-5% across Europe in 2026, impacting online retail economics.,

Article –

Amazon, the global e-commerce giant, has announced a significant reduction in its seller fees across Europe starting in 2026. This move aims to ease costs for merchants and potentially stimulate sales on Amazon’s platform.

Key Details of the Fee Reduction

• Fee Reduction: Between 2% and 5% across various product categories.
• Average Impact: Approximately £0.15 (€0.17) less per unit sold.
• Effective Date: Beginning of 2026.

Purpose and Strategic Goals

This reduction aligns with Amazon’s strategy to enhance the competitiveness of its marketplace for third-party sellers and support the seller community amid increasing competition and evolving retail conditions.

Who Will Be Affected?

• Thousands of independent sellers across the European Union member states, United Kingdom, and other European countries where Amazon operates.
• E-commerce businesses utilizing Amazon’s platform for distributing goods in Europe.

Reactions and Industry Impact

While official statements from EU regulatory bodies or national governments are still pending, sellers and trade associations have expressed cautious optimism, considering the current economic challenges such as inflation and supply chain costs.

Next Steps

1. Amazon will implement the new fee schedule in early 2026.
2. Detailed fee adjustments by product category will be communicated to sellers in advance.
3. Updated seller support will be provided to help merchants adapt to the new fee structure.

Amazon will monitor the impact of these changes on seller performance and sales volumes to guide any further adjustments. This fee reduction reflects Amazon’s ongoing commitment to refining its business model and strengthening the European e-commerce ecosystem.

About The Author