Amazon Announces Seller Fee Reductions Across Europe Starting 2026

Summary – Amazon will reduce seller fees by 2-5% across Europe in 2026, impacting online merchants continent-wide.,

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Amazon has announced a significant reduction in seller fees across Europe, set to take effect in 2026. This move is expected to positively impact online merchants across the continent by lowering their costs.

The fee reductions will range between 2% and 5%, varying by region and seller category. This initiative is part of Amazon’s ongoing efforts to support its sellers and stimulate e-commerce growth in the European market.

Key Details of the Fee Reductions

• Fee reductions will apply throughout Europe
• Effective starting in the year 2026
• Reductions vary between 2% and 5% depending on the category
• Aimed at helping sellers increase profitability

Merchants selling on Amazon’s European marketplaces should prepare to adjust their pricing and business strategies to take full advantage of these upcoming changes. Many sellers expect this fee reduction to encourage increased listings and sales volume.

Impact on the E-commerce Market

This fee reduction may also lead to more competitive prices for consumers and boost overall sales within the European e-commerce ecosystem. Amazon’s focus remains on expanding market share while supporting the seller community.

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