Amazon Cuts Seller Fees by Up to 5% Across Europe Starting 2026

Amazon has announced a significant reduction in seller fees across its European marketplace starting in 2026. This move will see fees lowered by 2 to 5 percent, resulting in an average saving of £0.15 (€0.17) per unit sold for sellers operating in Europe.

Key Details of the Fee Reduction

• The fee cut applies to a wide range of product categories across Amazon’s European marketplace.
• The average saving per unit sold will be £0.15 (€0.17).
• Thousands of sellers are expected to benefit from lower overall selling costs.

Purpose Behind the Fee Cuts

Amazon’s decision aims to:

1. Support sellers amid rising competition in the European e-commerce market.
2. Reduce the financial burden on small and medium-sized businesses.
3. Encourage sellers to expand their presence and sales volume on the platform.

Additional Support for Sellers

Besides fee reductions, Amazon plans to invest in:

• Improved logistics, including enhanced delivery options.
• Advanced seller tools providing better data insights for optimizing listings.

Impact on the Market

The fee reductions are part of Amazon’s broader strategy to strengthen its lead in Europe’s growing online retail sector. Sellers can expect:

• Improved profit margins due to decreased selling expenses.
• Potential for more competitive pricing benefiting consumers.
• A healthier and more dynamic e-commerce ecosystem overall.

Further details regarding specific categories affected will be shared by Amazon in due course. This initiative marks an important step in supporting sellers and fostering growth in one of the world’s most competitive e-commerce markets.

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