Amazon Cuts Seller Fees in Europe by 2-5% Starting 2026

Amazon has announced a significant reduction in seller fees across its European marketplaces, cutting fees by 2 to 5 percent starting in 2026. This adjustment translates to an average decrease of £0.15 (€0.17) per unit sold, aimed at supporting sellers and fostering more competitive pricing on the platform.

Fee Reduction Details

• The reduction applies to multiple seller categories, including electronics, home goods, and fashion.
• Amazon plans to simplify the fee structure, enabling easier planning and growth for sellers.
• Lower costs will specifically benefit small and medium-sized enterprises, potentially allowing them to increase profit margins or offer lower prices to customers.

Implementation and Impact

The new fees will be effective across all major European markets, including the UK, Germany, France, Italy, and Spain. Sellers will receive detailed notifications and updated fee schedules ahead of the changes.

Amazon’s spokesperson emphasized the company’s commitment to supporting seller growth and enhancing the shopping experience for customers throughout Europe.

Industry Perspective

Experts interpret this move as part of Amazon’s strategy to:

1. Strengthen its market position among e-commerce competitors.
2. Support its seller community amid a challenging economic environment.
3. Align with broader initiatives to boost digital trade and e-commerce growth in the European Union.

Sellers interested in expanding their presence on Amazon’s European platforms are encouraged to review the updated fee structures and adjust their strategies accordingly.

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