Amazon Cuts Seller Fees in Europe by 2-5% Starting 2026

Amazon has announced a significant reduction in seller fees across its European marketplaces, effective starting in 2026. This move will see fees decreased by 2 to 5 percent, translating to an average saving of £0.15 (€0.17) per unit sold.

Key Details of the Fee Reduction

• The fee cut applies to various seller fees, including referral fees which differ by product category.
• Potential reductions in variable closing fees are also included.
• The company has not provided specific percentage cuts per category, only a general 2-5% decrease.

Objectives and Benefits

The fee reduction is designed to:

1. Support sellers: By lowering costs, Amazon aims to make its platform more competitive and attractive.
2. Boost SMEs: Thousands of small and medium-sized enterprises across Europe stand to benefit from improved profit margins.
3. Enhance competitiveness: The ecommerce landscape is highly competitive, and this step helps Amazon maintain its edge.

Strategic Commitment

Beyond fee adjustments, Amazon continues to invest in:

• Logistics
• Technology
• Customer support services

These efforts are part of Amazon’s broader strategy to maintain a strong and mutually beneficial relationship with sellers on its platform.

Implications for Sellers

Sellers are advised to:

• Review the upcoming fee structures carefully.
• Adjust pricing and sales strategies to maximize the benefits of the new fees.
• Prepare for the changes with ample lead time, as the fee reduction takes effect in early 2026.

Regional Impact

The decision highlights the importance of Amazon’s European marketplaces, including key countries such as the United Kingdom, Germany, France, Italy, and Spain. These markets play a crucial role in Amazon’s overall sales and growth prospects.

Stay tuned to Questiqa Europe News for further updates on this development.

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