Amazon Cuts Seller Fees in Europe by Up to 5% Starting 2026

Amazon has announced a significant reduction in seller fees across its European platforms, effective from January 2026. This change will see fee cuts ranging from 2 to 5 percent, resulting in an average saving of £0.15 (€0.17) per item sold, aimed at supporting sellers by lowering their operational costs and fostering more competitive pricing.

Scope of the Fee Reduction

The new fee structure will apply to all marketplace sellers in several European countries, including the UK, Germany, France, Italy, and Spain. This initiative is part of Amazon’s ongoing commitment to improving the selling experience and encouraging growth among small and medium-sized businesses within its marketplace.

Details of the Fee Changes

The updated fee model primarily entails reductions in referral fees, which are the commissions sellers pay per transaction. These reductions will vary by product category, based on Amazon’s analysis of market trends and seller feedback. Notably:

• Electronics
• Home goods
• Fashion

will experience specific percentage decreases to help sellers reduce overall costs.

Additional Support and Logistics Enhancements

In addition to lowering fees, Amazon plans to enhance seller support and logistics services, including:

1. Investing in faster shipping options
2. Improving fulfillment processes

These improvements aim to help sellers meet customer demands more effectively while managing their expenses.

Industry Impact and Seller Reactions

Industry experts believe that the fee cuts could encourage more sellers to join or expand their operations on Amazon’s European marketplace. This strategic move addresses the growing competition in e-commerce platforms by retaining sellers and boosting sales volumes.

An Amazon spokesperson commented, “We are committed to creating a better selling environment for our partners in Europe. Lowering fees is one way we are helping them grow their businesses while offering competitive prices to customers.”

Sellers across Europe have responded positively, expressing confidence that the fee reductions will enhance profit margins amid challenging market conditions. Many anticipate increased sales potential through Amazon’s platform following the implementation of these changes.

The new fee structure will take effect in January 2026, providing sellers ample time to plan their pricing strategies and adapt to the revised framework.

Stay tuned to Questiqa Europe News for further updates on this development.

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