Amazon Slashes Seller Fees by Up to 5% Across Europe in 2026

Amazon has announced a major reduction in seller fees across its European marketplaces, effective from 2026. The company will lower fees by 2 to 5 percent, resulting in an average decrease of £0.15 (€0.17) per unit sold. This initiative is designed to support European sellers and boost competitiveness within the e-commerce industry.

Key Details of the Fee Reduction

• The reduction will apply to all sellers on Amazon’s European platforms, including the UK, Germany, France, Italy, Spain, and other major markets.
• Referral fees will be decreased by 2 to 5 percent depending on the product category.
• The overall fee cut averages £0.15 (€0.17) per item sold across all product types.
• Amazon will continue to provide enhanced tools and resources to help sellers grow their businesses.

Benefits for Sellers

This move is particularly beneficial for small and medium-sized enterprises (SMEs), as lower fees help increase profit margins, allow for better pricing strategies, and enable more investment in marketing and product quality. Sellers have expressed optimism that the change will lead to increased sales and improved profitability.

Market and Regulatory Context

Industry experts believe this fee reduction could intensify competition among online marketplaces in Europe. By improving affordability for sellers, Amazon aims to maintain its leadership position amidst growing regulatory scrutiny and competition in the region. This strategy is expected to attract a wider range of merchants, both local and international.

Implementation Timeline

The new fee structure will take effect from the beginning of 2026, allowing sellers sufficient time to adjust their pricing and business strategies. Amazon will closely monitor the impact of these changes on sellers and consumers to ensure continued support and growth.

Stay tuned for further updates from Questiqa Europe News.

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