Amazon Slashes Seller Fees in Europe by Up to 5% Starting 2026

Amazon has announced a noteworthy reduction in seller fees across Europe, lowering costs by 2 to 5 percent starting in 2026. This initiative is designed to support sellers and foster business growth on the platform.

Key Details of the Fee Reduction

• Sellers in Europe will enjoy an average fee reduction of £0.15 (€0.17) per unit sold.
• The changes will affect various selling categories, with the decrease applying broadly to many professional seller accounts.
• The fee revisions target both small and medium-sized enterprises to make selling more attractive and profitable.

Amazon’s Motivation and Impact

Amazon’s decision comes as part of its efforts to remain competitive in a growing e-commerce market while easing financial pressures on sellers dealing with rising operational costs. The move responds to seller feedback requesting more favorable fee terms amid increasing competition and inflationary challenges.

1. The reductions will roll out starting January 2026.
2. Amazon will communicate the specific changes directly to the impacted sellers to ensure transparency.
3. The fee cut is expected to enhance seller satisfaction and increase the number of active sellers on Amazon’s European marketplace.

Ultimately, consumers may benefit from a wider product selection and more competitive pricing as a result of this adjustment.

Amazon’s Commitment

Amazon emphasizes its continued dedication to delivering excellent service and a seamless experience for both sellers and buyers, aiming to foster a sustainable e-commerce ecosystem in Europe through these fee policy adjustments.

Stay connected with Questiqa Europe News for the latest updates on this and other developments.

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