Amazon Slashes Seller Fees in Europe by Up to 5% Starting 2026

Amazon has announced a significant reduction in its seller fees across Europe, effective starting in 2026. This change will see fee cuts ranging from 2 to 5 percent for third-party sellers, resulting in an average saving of £0.15 (€0.17) per unit sold.

Key Details of the Fee Reduction

• The fee cut supports sellers by lowering financial burdens and increasing competitiveness.
• Reductions vary by product category and sales volume, benefiting merchants of all sizes.
• Applies automatically when sellers use Amazon’s fulfillment centers or ship directly to customers.

Impact and Strategic Intent

Amazon aims to:

1. Encourage more sellers to use its marketplace, thereby increasing product variety.
2. Enhance customer satisfaction through greater availability and potentially better prices.
3. Strengthen its dominant position within the European e-commerce market.

This adjustment comes as part of Amazon’s broader efforts to improve operations and seller relations in Europe. By reducing fees, Amazon is signaling its long-term commitment to supporting European businesses and consumers in a highly competitive market.

Sellers are advised to monitor forthcoming announcements for detailed fee schedules to understand how these changes will impact their specific product categories and operations.

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