Amazon to Cut Seller Fees in Europe by Up to 5% Starting 2026

Amazon has announced a significant reduction in its seller fees across Europe, with decreases ranging from 2% to 5%, effective starting in 2026. This initiative aims to support sellers in expanding their businesses and boosting profitability on the platform.

Key Details of the Fee Reduction

• The fee cut will result in an average saving of £0.15 (€0.17) per unit sold in European countries where Amazon operates.
• Reductions apply primarily to referral fees that sellers pay Amazon for each sale.
• The percentage decrease varies by product category, generally falling within the 2-5% range.

Impact on the Marketplace

This fee adjustment is expected to create a more competitive marketplace by encouraging small and medium-sized sellers to list more products and offer improved prices to consumers. Additionally, it aims to bolster competition among European online marketplaces.

Geographic Scope

The fee reductions will apply to all of Amazon’s major European marketplaces, including:

1. United Kingdom
2. Germany
3. France
4. Italy
5. Spain
6. The Netherlands

Amazon’s Strategic Goals

This move comes as part of Amazon’s broader efforts to:

• Support sellers by adjusting pricing and fee structures in response to market conditions.
• Promote growth in the European e-commerce sector.
• Maintain leadership in the European online retail market by fostering a vibrant and diverse seller ecosystem.

Sellers will receive detailed communication regarding the specific fee changes relevant to their product categories before the new rates come into effect.

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