December 8, 2025

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Amazon, Notino, and Swarovski Lead Europe’s Cross-Border Sales in Fashion and Luxury

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Summary – Amazon, Notino, and Swarovski dominate Europe’s cross-border sales in fashion and luxury markets, with Temu emerging as a new competitor.,

Article –

Amazon, Notino, and Swarovski are currently leading the cross-border sales in the fashion and luxury sectors across Europe. These companies have established strong footholds by catering to diverse consumer preferences and ensuring seamless international shopping experiences.

Additionally, Temu is emerging as a new competitor in this space, signaling increased competition and innovation in the market.

Key Players in European Cross-Border Fashion and Luxury Sales

  • Amazon: Capitalizes on its vast product range and logistics network to dominate cross-border sales.
  • Notino: Specializes in beauty products and has effectively expanded its market across European borders.
  • Swarovski: Known for its luxury crystal products, maintaining significant presence in cross-border trade.

Emerging Competitor

Temu is gaining momentum as a new entrant, potentially disrupting the existing market dynamics with its competitive offerings.

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