Amazon Announces Fee Reduction for European Sellers Starting 2026

Summary – Amazon will cut seller fees across Europe by 2-5% from 2026, easing costs for online businesses.,

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Amazon has announced a significant fee reduction for its European sellers, effective from 2026. The company plans to reduce seller fees by 2-5%, aiming to support online businesses and enhance their profitability across the continent.

This fee cut is expected to provide relief for numerous online sellers who use Amazon’s platform to reach customers. By lowering costs, Amazon hopes to encourage more businesses to expand their presence and increase competitiveness in the European e-commerce market.

Key Details of the Announcement

• Fee reduction range: 2-5% depending on the product category.
• Implementation start date: January 1, 2026.
• Applicable region: All European countries where Amazon operates.
• Objective: To ease operational costs and boost seller growth.

Impact on Online Sellers

Lower fees will allow sellers to:

1. Retain more profit from each sale.
2. Price products more competitively.
3. Invest in better marketing and customer service.

Overall, this move underscores Amazon’s commitment to fostering a more seller-friendly environment in Europe.

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