Amazon Announces Fee Reduction for Sellers Across Europe Starting 2026

Summary – Amazon plans to reduce seller fees in Europe by an average of £0.15/€0.17 per unit sold starting in 2026, impacting e-commerce operations across the continent.,

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Amazon has announced a significant change for its seller community across Europe. Beginning in 2026, the company will implement a fee reduction, lowering the cost by an average of £0.15 or €0.17 per unit sold. This adjustment aims to support and stimulate e-commerce operations throughout the continent.

This initiative is expected to benefit numerous sellers by decreasing their operational expenses and potentially increasing profitability. The reduction could encourage more businesses to expand their presence on Amazon’s platform, fostering greater competition and diversity in the European e-commerce market.

Key points about the fee reduction include:

• Effective starting in 2026
• Average fee cut of £0.15/€0.17 per unit sold
• Applies to sellers across all European countries where Amazon operates
• Supports expansion and growth of e-commerce businesses

Overall, this move by Amazon reflects its commitment to enhancing seller experience and driving business growth in Europe’s competitive online retail landscape.

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