Amazon Announces Significant Reduction in Seller Fees Across Europe

Summary – Amazon plans to reduce seller fees in Europe by 2-5% starting in 2026, aiming to ease costs for online retailers.,

Article –

Amazon has announced a significant cut in seller fees across its European marketplaces, aiming to ease the financial burden on online retailers starting in 2026.

Details of the Fee Reduction

The company plans to reduce fees by 2-5% for sellers, which is expected to encourage more sellers to list their products and boost overall marketplace activity.

Impact on Sellers

• Lower operational costs: Sellers will benefit from reduced expenses when selling on Amazon platforms.
• Increased competitiveness: With decreased fees, sellers can potentially offer better prices to customers.
• Growth Opportunities: Smaller retailers may find it easier to scale their businesses on Amazon Europe.

Amazon’s Strategy

This move aligns with Amazon’s broader strategy to maintain its market dominance in e-commerce across Europe by making its platform more attractive and accessible to sellers.

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