France and Italy Join Forces to Boost ‘Made in Europe’ Products

French Economy Minister Eric Lombard and Industry Minister Marc Ferracci met with Italian Minister for Businesses Adolfo Urso on September 30, 2024, in Paris to launch the collaborative effort known as the ‘Made in Europe’ initiative. This new partnership aims to strengthen cooperation between France and Italy in promoting European manufacturing and products.

The ministers focused on ways to support local industries and enhance the global competitiveness of European goods. The initiative encourages consumers to choose products made within Europe, emphasizing quality, sustainability, and innovation.

Key Highlights from the Meeting

• Eric Lombard stressed the importance of protecting European jobs and assisting small and medium-sized enterprises (SMEs) by building a unified brand identity.
• Marc Ferracci noted the initiative’s role in addressing environmental concerns by promoting manufacturing processes that reduce carbon footprints.
• Adolfo Urso emphasized cross-border collaboration for economic growth, highlighting Italy’s commitment to working closely with France to open new business opportunities.

Main Objectives of the Initiative

1. Simplify regulations affecting industries in both countries.
2. Improve supply chain efficiency.
3. Invest in cutting-edge digital technologies.

To engage various stakeholders, several workshops and joint projects will be launched in the coming months involving industry leaders, policymakers, and consumer groups. The goal is to build a strong network fostering innovation and sustainable practices across sectors such as fashion, automotive, and technology.

This France-Italy collaboration aligns with broader European Union objectives to support the internal market and enhance economic resilience amid global challenges. By working together, both countries hope to set a positive example for other EU member states.

Additionally, the ‘Made in Europe’ initiative will include marketing campaigns designed to increase awareness of the advantages of purchasing European-made products. The ministers have agreed to monitor progress regularly and adapt strategies to ensure the initiative’s success.

Stay tuned to Questiqa Europe News for more updates on this groundbreaking partnership.

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